The paradoxical nature of energy conservation

Srinivasan Sunderasan

15 April 2020

In theory, the economic and environmental outcomes from energy efficiency (EE) represent a sizable investment opportunity for individual consumers as well as for society as a whole. At the micro level, EE projects are slated to be cash-flow positive with attractive payback periods[1]. Yet, at a macro level, electric power like other fuels faces the Jevon's Paradox: the proposition that technological progress that increases efficiency of resource use tends to increase (rather than decrease) aggregate consumption of the resource (even if it decreases input fuel consumed per unit of output).

It has therefore been argued that increased efficiency could improve material living standards while also actually increasing energy use in its wake. Historical evidence suggests that improved technology has stimulated demand, resulting in mor e energy being purchased for conversion into light[2], for instance. It is estimated that solid-state lighting (viz., LED) could increase consumption of light by a factor of ten by the year 2030[3]. In other words, if cost were no barrier, some outdoor areas might be illuminated at night to be as bright as day! Some of the sporting events traditionally held during the day are already being organized during the evening / night.

Studies conducted within narrowly defined project boundaries, and lacking a definition of the baseline scenario, ignore common problems encountered in the practice of energy efficiency (demand side management - DSM) programs:

  • Rebound: actual conservation falls below engineering efficiency improvements, owing to greater consumption as discussed above. This circumstance also assumes that all other factors including equipment operation conditions remain unaltered - in reality, defining the baseline and holding baseline operations unaltered has been the real challenge.
  • Free Riding / Adverse Selection: consumers who would anyway choose efficient appliances receive subsidized equipment or tariffs or both.
  • Moral Hazard / Crowding Out: consumers retract their own conservation programs when incentives are offered.
  • Utilities design DSM programs such that factual conservation remains small so as to sustain the utilities' revenue streams[4].

Payback periods on demand side management (DSM) / energy efficiency (EE) programs are generally unfavorable in markets where retail prices do not reflect total costs of production and delivery of energy; consequently domestic consumers are not always motivated to investing into conservation.

This is compounded by the 'split incentive' problem across categories of buildings where owners are required to invest into the more efficient hardware while the savings would accrue to the tenants using the facility.

In jurisdictions where some sections of residential and industrial / commercial consumers cross-subsidize consumption by rural / urban poor consumers, power distribution utilities face significant conflicts of interest in attempting to enhance efficiency of consumption in urban areas and among commercial consumers, as these segments contribute a significant proportion of their overall revenues. For EE programs to make a tangible difference, regulatory enforcement and oversight need to be strong and building codes and norms followed to the last detail, while baselines need to be defined as accurately as possible.


  • [1]Yoni Cohen, “Wall Street: We Like Energy Efficiency, Not Much Else ”, Greentechmedia.com, 30 September, 2010.
  • [2] The Economist, “Energy Conservation: Not Such A Bright Idea ”, 26 August, 2010.
  • [3] J Y Tsao, H D Saunders, J R Creighton, M E Coltrin and J A Simmons, “Solid-State Lighting: An Energy Updated 15 April 2020 Economics Perspective ”, Journal of Physics D: Applied Physics, 43 (35), September 2010.
  • [4]Franz Wirl and Wolfgang Orasch, “Analysis of United States' Utility Conservation Programs ”, Review of Industrial Organization 13 (1998) p 467 - 486.
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